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<channel>
	<title>Andreij Online Portfolio</title>
	<link>http://www.andreij.com</link>
	<description>Andreij Online Portfolio</description>
	<pubDate>Fri, 23 Mar 2012 13:00:53 +0000</pubDate>
	<generator>http://www.andreij.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Basin</title>
				
		<link>http://andreij.com/Basin</link>

		<comments>http://andreij.com/following/andreij.com/Basin</comments>

		<pubDate>Fri, 23 Mar 2012 13:00:53 +0000</pubDate>

		<dc:creator>Andreij Online Portfolio</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3065697</guid>

		<description>Basin

&#60;img src="http://payload38.cargocollective.com/1/4/140595/3065697/Basin_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload38.cargocollective.com/1/4/140595/3065697/Basin_o.jpg" data-mid="15639165"  border="0" align="left"/&#62;

I wanted to create a basin that would be intuitive and respectful to its users. Using a sensor would eliminate the need of a touching surface. It would also make water saving efficient. By studying how people use their hands to wash themselves I wanted to improve the usability and the accessability. The water flow of the concept is more ergonomic and there will be no need to worry about getting splashed. A basin for the public space, for people in motion.</description>
		
		<excerpt>Basin    I wanted to create a basin that would be intuitive and respectful to its users. Using a sensor would eliminate the need of a touching surface. It would...</excerpt>

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	</item>
		
		
	<item>
		<title>Favourite Recipes</title>
				
		<link>http://andreij.com/Favourite-Recipes</link>

		<comments>http://andreij.com/following/andreij.com/Favourite-Recipes</comments>

		<pubDate>Fri, 23 Mar 2012 12:20:18 +0000</pubDate>

		<dc:creator>Andreij Online Portfolio</dc:creator>
		
		<category><![CDATA[Ideation, Concept, Interaction Design, User Interface, Service Design, Community, Social, Web]]></category>

		<guid isPermaLink="false">3065551</guid>

		<description>A Platform for Shared Recipes
This projected started out as an idea I had on rating food online in social charts. Depending on the rating that you have given, food with the taste that you enjoy will be recommended to you. In the social community you can also share food for different budgets, food for different occations and holidays, nutrition facts and interact with each other. Perhaps next time you make a nice dinner you will invite your new friends?

&#60;img src="http://payload38.cargocollective.com/1/4/140595/3065551/User interface 02_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload38.cargocollective.com/1/4/140595/3065551/User interface 02_o.jpg" data-mid="15638287"  border="0" align="left"/&#62;&#60;img src="http://payload38.cargocollective.com/1/4/140595/3065551/User interface 01_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload38.cargocollective.com/1/4/140595/3065551/User interface 01_o.jpg" data-mid="15638283"  border="0" align="left"/&#62;</description>
		
		<excerpt>A Platform for Shared Recipes This projected started out as an idea I had on rating food online in social charts. Depending on the rating that you have given, food...</excerpt>

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	</item>
		
		
	<item>
		<title>Better Life</title>
				
		<link>http://andreij.com/Better-Life</link>

		<comments>http://andreij.com/following/andreij.com/Better-Life</comments>

		<pubDate>Fri, 23 Mar 2012 12:08:38 +0000</pubDate>

		<dc:creator>Andreij Online Portfolio</dc:creator>
		
		<category><![CDATA[health care, service design, holistic, patient information, strategy, research, production, project leading]]></category>

		<guid isPermaLink="false">3065482</guid>

		<description>Better Life
&#60;img src="http://payload38.cargocollective.com/1/4/140595/3065482/Bttre samverkan bttre liv 02_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload38.cargocollective.com/1/4/140595/3065482/Bttre samverkan bttre liv 02_o.jpg" data-mid="15637865"  border="0" align="left"/&#62;&#60;img src="http://payload38.cargocollective.com/1/4/140595/3065482/Bttre samverkan bttre liv 01_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload38.cargocollective.com/1/4/140595/3065482/Bttre samverkan bttre liv 01_o.jpg" data-mid="15637873"  border="0" align="left"/&#62;

Better Collaboration, Better Life is a project focusing on creating a holistic system for the patient information in Sweden. In elderly care today there are many different facilitators, departments and authorities involved. They have no unified way of communication and sharing patient information. In this project I was in charge of analyzing, evaluation, production management and designing information that will be used by all departments involved and that will stay updated.</description>
		
		<excerpt>Better Life   Better Collaboration, Better Life is a project focusing on creating a holistic system for the patient information in Sweden. In elderly care today...</excerpt>

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	</item>
		
		
	<item>
		<title>Croquis</title>
				
		<link>http://andreij.com/Croquis</link>

		<comments>http://andreij.com/following/andreij.com/Croquis</comments>

		<pubDate>Fri, 23 Mar 2012 11:57:45 +0000</pubDate>

		<dc:creator>Andreij Online Portfolio</dc:creator>
		
		<category><![CDATA[Artistic, Various Techniques, Sketches, Live Model, Charcoal, Ballpoint Pen, Pencil, Tusch, Ink, 1min - 7min]]></category>

		<guid isPermaLink="false">1961870</guid>

		<description>Croquis
&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/Stende kvinna lutar sig mot vgg blyerts 6 min.jpg" width="640" height="800" width_o="640" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961870/Stende kvinna lutar sig mot vgg blyerts 6 min_o.jpg" data-mid="9740371"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/stende kvinna med stng rygg 2 min.jpg" width="640" height="800" width_o="640" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961870/stende kvinna med stng rygg 2 min_o.jpg" data-mid="9740377"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/stende gubbe hand p hft.jpg" width="640" height="800" width_o="640" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961870/stende gubbe hand p hft_o.jpg" data-mid="9740363"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/hukande gubbe.jpg" width="640" height="800" width_o="640" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961870/hukande gubbe_o.jpg" data-mid="9740352"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/smal kvinna p stege linjer svart frgpenna 1 min.jpg" width="640" height="800" width_o="640" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961870/smal kvinna p stege linjer svart frgpenna 1 min_o.jpg" data-mid="9740357"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/smal kvinna rygg svart frgpenna 7 min.jpg" width="640" height="800" width_o="640" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961870/smal kvinna rygg svart frgpenna 7 min_o.jpg" data-mid="9740359"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/Stende man hga hnder p vgg rygg kontraster svart frgpenna.jpg" width="640" height="800" width_o="640" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961870/Stende man hga hnder p vgg rygg kontraster svart frgpenna_o.jpg" data-mid="9740379"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/krypande fet kvinna 2 min bl kulspets.jpg" width="600" height="411" width_o="600" height_o="411" src_o="http://payload.cargocollective.com/1/4/140595/1961870/krypande fet kvinna 2 min bl kulspets_o.jpg" data-mid="9737412"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/tv kvinnor sittandes 2 min kulspets02.jpg" width="600" height="322" width_o="600" height_o="322" src_o="http://payload.cargocollective.com/1/4/140595/1961870/tv kvinnor sittandes 2 min kulspets02_o.jpg" data-mid="9736579"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/liggande fet kvinna 18 min.jpg" width="600" height="288" width_o="600" height_o="288" src_o="http://payload.cargocollective.com/1/4/140595/1961870/liggande fet kvinna 18 min_o.jpg" data-mid="9737420"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/Liggande man med ett ben upp svart frgpenna 4 min.jpg" width="600" height="278" width_o="600" height_o="278" src_o="http://payload.cargocollective.com/1/4/140595/1961870/Liggande man med ett ben upp svart frgpenna 4 min_o.jpg" data-mid="9737424"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/sittande lutande fet kvinna bl kulspets.jpg" width="600" height="447" width_o="600" height_o="447" src_o="http://payload.cargocollective.com/1/4/140595/1961870/sittande lutande fet kvinna bl kulspets_o.jpg" data-mid="9740334"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/Sittande man framifrn blyerts 6 min.jpg" width="600" height="437" width_o="600" height_o="437" src_o="http://payload.cargocollective.com/1/4/140595/1961870/Sittande man framifrn blyerts 6 min_o.jpg" data-mid="9740339"  border="0" align="left"/&#62;{image 19}

&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/man stende bl kulspets 1 min 03.jpg" width="640" height="800" width_o="640" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961870/man stende bl kulspets 1 min 03_o.jpg" data-mid="9737547"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/Man stende p ben hnder strckta uppt bl kulspets 1 min 02.jpg" width="640" height="800" width_o="640" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961870/Man stende p ben hnder strckta uppt bl kulspets 1 min 02_o.jpg" data-mid="9737427"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/kvinna stende med skaft tusch kraftsigt 6 min 2 02.jpg" width="640" height="800" width_o="640" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961870/kvinna stende med skaft tusch kraftsigt 6 min 2 02_o.jpg" data-mid="9736972"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/Stende Sofia Mellanrum skuggad 3min 02.jpg" width="640" height="800" width_o="640" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961870/Stende Sofia Mellanrum skuggad 3min 02_o.jpg" data-mid="9736975"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/Thor frenklad med verskrningar 2min retusch 02.jpg" width="640" height="800" width_o="640" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961870/Thor frenklad med verskrningar 2min retusch 02_o.jpg" data-mid="9736978"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961870/Thor senaste tusch stende med skuggor 5min 02.jpg" width="640" height="800" width_o="640" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961870/Thor senaste tusch stende med skuggor 5min 02_o.jpg" data-mid="9736980"  border="0" align="left"/&#62;

	Fullscreen
</description>
		
		<excerpt>Croquis       </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/4/140595/1961870/prt_1315315156.jpg" />

	</item>
		
		
	<item>
		<title>Artistic</title>
				
		<link>http://andreij.com/Artistic</link>

		<comments>http://andreij.com/following/andreij.com/Artistic</comments>

		<pubDate>Fri, 23 Mar 2012 11:57:44 +0000</pubDate>

		<dc:creator>Andreij Online Portfolio</dc:creator>
		
		<category><![CDATA[Artistic, Various Techniques, Prints, Models, Sketches, Water Color, Paint, Collage, Pencil, Ink, Self Portrait]]></category>

		<guid isPermaLink="false">1961320</guid>

		<description>Artistic

&#60;img src="http://payload.cargocollective.com/1/4/140595/1961320/Akvarellpotatistryck Portrtt av mig sjlv Mellankontrast 2.jpg" width="572" height="800" width_o="572" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961320/Akvarellpotatistryck Portrtt av mig sjlv Mellankontrast 2_o.jpg" data-mid="9734711"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961320/Fiskar01 retuscherad06 copy.jpg" width="572" height="800" width_o="572" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961320/Fiskar01 retuscherad06 copy_o.jpg" data-mid="9734713"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961320/Sida 6 Fiskar - Sjlvportrtt Collage.jpg" width="568" height="800" width_o="568" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961320/Sida 6 Fiskar - Sjlvportrtt Collage_o.jpg" data-mid="9734714"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961320/Sida 7 3d-modell Gepard.jpg" width="600" height="441" width_o="600" height_o="441" src_o="http://payload.cargocollective.com/1/4/140595/1961320/Sida 7 3d-modell Gepard_o.jpg" data-mid="9734715"  border="0" align="left"/&#62;</description>
		
		<excerpt>Artistic  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/4/140595/1961320/prt_1315310255.jpg" />

	</item>
		
		
	<item>
		<title>Illustrations</title>
				
		<link>http://andreij.com/Illustrations</link>

		<comments>http://andreij.com/following/andreij.com/Illustrations</comments>

		<pubDate>Fri, 23 Mar 2012 11:57:44 +0000</pubDate>

		<dc:creator>Andreij Online Portfolio</dc:creator>
		
		<category><![CDATA[Illustrations, Sketches, Prints, Tusch, Pencil, Ball Point, Screen Print, ]]></category>

		<guid isPermaLink="false">1961323</guid>

		<description>Illustrations
&#60;img src="http://payload.cargocollective.com/1/4/140595/1961323/skisser_640.jpg" width="640" height="420" width_o="914" height_o="600" src_o="http://payload.cargocollective.com/1/4/140595/1961323/skisser_o.jpg" data-mid="9733260"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961323/skisser2_640.jpg" width="640" height="420" width_o="914" height_o="600" src_o="http://payload.cargocollective.com/1/4/140595/1961323/skisser2_o.jpg" data-mid="9733258"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961323/skisser4_640.jpg" width="640" height="420" width_o="914" height_o="600" src_o="http://payload.cargocollective.com/1/4/140595/1961323/skisser4_o.jpg" data-mid="9733266"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961323/Image092_640.jpg" width="640" height="429" width_o="896" height_o="600" src_o="http://payload.cargocollective.com/1/4/140595/1961323/Image092_o.jpg" data-mid="9733269"  border="0" align="left"/&#62;
Design Sketches



&#60;img src="http://payload.cargocollective.com/1/4/140595/1961323/ugglan01.jpg" width="466" height="800" width_o="466" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961323/ugglan01_o.jpg" data-mid="9733775"  border="0" align="left"/&#62;
Various Illustrations
&#60;img src="http://payload.cargocollective.com/1/4/140595/1961323/Uppgiften till p mndag - ringen 01.jpg" width="600" height="497" width_o="600" height_o="497" src_o="http://payload.cargocollective.com/1/4/140595/1961323/Uppgiften till p mndag - ringen 01_o.jpg" data-mid="9733807"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961323/stilleben beskuren 2.jpg" width="600" height="429" width_o="600" height_o="429" src_o="http://payload.cargocollective.com/1/4/140595/1961323/stilleben beskuren 2_o.jpg" data-mid="9734043"  border="0" align="left"/&#62;

	Fullscreen
</description>
		
		<excerpt>Illustrations  Design Sketches     Various Illustrations   </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/4/140595/1961323/prt_1332521952.jpg" />

	</item>
		
		
	<item>
		<title>Boblbee Pagophile</title>
				
		<link>http://andreij.com/Boblbee-Pagophile</link>

		<comments>http://andreij.com/following/andreij.com/Boblbee-Pagophile</comments>

		<pubDate>Wed, 07 Sep 2011 05:49:06 +0000</pubDate>

		<dc:creator>Andreij Online Portfolio</dc:creator>
		
		<category><![CDATA[Alias, 3D Modeling, Product Design, Identity, Concept, Materials, Digital, Electronics, Extreme, Sports]]></category>

		<guid isPermaLink="false">1967482</guid>

		<description>Boblbee Pagophile

&#60;img src="http://payload.cargocollective.com/1/4/140595/1967482/knappar 2.jpg" width="600" height="353" width_o="600" height_o="353" src_o="http://payload.cargocollective.com/1/4/140595/1967482/knappar 2_o.jpg" data-mid="9765553"  border="0" align="left"/&#62;

Boblbee is a brand who focuses on developing and manufacturing action sports backpacks. 
For me it was important to use an active target group, I wanted to design a sturdy cellphone for people in rapid motion. Focus of the cellphone design concept, created in Autodesk Alias, was ergonomics and functional features for active people.</description>
		
		<excerpt>Boblbee Pagophile    Boblbee is a brand who focuses on developing and manufacturing action sports backpacks.  For me it was important to use an active target group,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/4/140595/1967482/prt_1315392443.jpg" />

	</item>
		
		
	<item>
		<title>Primo Christian</title>
				
		<link>http://andreij.com/Primo-Christian</link>

		<comments>http://andreij.com/following/andreij.com/Primo-Christian</comments>

		<pubDate>Tue, 06 Sep 2011 05:39:15 +0000</pubDate>

		<dc:creator>Andreij Online Portfolio</dc:creator>
		
		<category><![CDATA[Product Design, Identity, Classic, Modeling Technique, Design Process, Industrial Design, Materials, Elegant]]></category>

		<guid isPermaLink="false">1961362</guid>

		<description>Primo Christian

&#60;img src="http://payload.cargocollective.com/1/4/140595/1961362/Picture 041 3.jpg" width="600" height="800" width_o="600" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961362/Picture 041 3_o.jpg" data-mid="9733302"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1961362/Andreij-Tandborste-slutportfolio2.jpg" width="600" height="800" width_o="600" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1961362/Andreij-Tandborste-slutportfolio2_o.jpg" data-mid="9733303"  border="0" align="left"/&#62;
Personal Electric Toothbrush

This six week design project, designing an electric toothbrush, was unique with its limited target group, targeting only a single person. It was essential to do extensive research with deep insights . 

The target group is a male, a 30 year old student who
likes cats and gourmet food. He is very conscious about his appearance and wants to be always presentable wherever he goes. A certain style is really important for him. A classical elegance, especially design from the 1940’s and 1950’s inspires him. One of his wishes was to hide the appearance of a toothbrush, "it should be
more like a timeless exclusive accessory". From my studies on his toothbrushing technique I wanted to make a flexible feature to soften the pressure on his teeth.
My electric toothbrush concept was for Christian.</description>
		
		<excerpt>Primo Christian   Personal Electric Toothbrush  This six week design project, designing an electric toothbrush, was unique with its limited target group, targeting...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/4/140595/1961362/prt_1315305494.jpg" />

	</item>
		
		
	<item>
		<title>Save Lives</title>
				
		<link>http://andreij.com/Save-Lives</link>

		<comments>http://andreij.com/following/andreij.com/Save-Lives</comments>

		<pubDate>Mon, 05 Sep 2011 16:23:59 +0000</pubDate>

		<dc:creator>Andreij Online Portfolio</dc:creator>
		
		<category><![CDATA[Semiotics, Form Development, Intuitive, User Experience,]]></category>

		<guid isPermaLink="false">1959328</guid>

		<description>Save Lives
&#60;img src="http://payload.cargocollective.com/1/4/140595/1959328/persp 2_640.jpg" width="640" height="433" width_o="886" height_o="600" src_o="http://payload.cargocollective.com/1/4/140595/1959328/persp 2_o.jpg" data-mid="9720120"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1959328/Sketches _640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/4/140595/1959328/Sketches _o.jpg" data-mid="15638655"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1959328/Sketches 2_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/4/140595/1959328/Sketches 2_o.jpg" data-mid="15638657"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1959328/Sketches 3_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/4/140595/1959328/Sketches 3_o.jpg" data-mid="15638660"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1959328/Slide1_640.jpg" width="640" height="480" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/4/140595/1959328/Slide1_o.jpg" data-mid="9720116"  border="0" align="left"/&#62;
In this 6 week project I was working in a collaboration with the rescue divers in Stockholm. 
The project aim was to come up with a conceptual design that communicate its use by form.

In this project me and two colleagues, Pontus Hansson and Christian Högstedt, worked on a product concept that could help in rescuing people under water. Design focus was semiotics, semantics and interpretation of form. Repeatedly doing user studies, who in this project was a very nisched target group, was essential for knowledge about the user interaction and communication of form.

&#60;img src="http://payload.cargocollective.com/1/4/140595/1959328/Form Development2_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/4/140595/1959328/Form Development2_o.jpg" data-mid="15638849"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1959328/Form Development_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/4/140595/1959328/Form Development_o.jpg" data-mid="15638846"  border="0" align="left"/&#62;

Because this product was the first of its kind it was essential to create a form bank, to create a strong product identity. We created shapes based on words that we summarized into five keywords. Analyzing and developing the form by working in clay was a major phase in this project.

Important form decisions were the tension along the body. By creating a dynamic product and a visual direction, we could communicate determination in its exploration. We also valued the close relation to water flow. We strove for creating a professional, safe and a strong, reliable artifact.</description>
		
		<excerpt>Save Lives  In this 6 week project I was working in a collaboration with the rescue divers in Stockholm.  The project aim was to come up with a conceptual design...</excerpt>

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		<title>玉田 Seminar</title>
				
		<link>http://andreij.com/Seminar</link>

		<comments>http://andreij.com/following/andreij.com/Seminar</comments>

		<pubDate>Mon, 05 Sep 2011 16:08:17 +0000</pubDate>

		<dc:creator>Andreij Online Portfolio</dc:creator>
		
		<category><![CDATA[Brainstorming, Ideation, Creative, Japanese, Stationery Design, Exhibition, ]]></category>

		<guid isPermaLink="false">1959268</guid>

		<description>Tamada Brainstorming Seminar
&#60;img src="http://payload.cargocollective.com/1/4/140595/1959268/Pencilstand 02_640.jpg" width="640" height="425" width_o="903" height_o="600" src_o="http://payload.cargocollective.com/1/4/140595/1959268/Pencilstand 02_o.jpg" data-mid="9719798"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1959268/Exhibition 1_640.jpg" width="640" height="425" width_o="903" height_o="600" src_o="http://payload.cargocollective.com/1/4/140595/1959268/Exhibition 1_o.jpg" data-mid="9719775"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1959268/Exhibition 2_640.jpg" width="640" height="425" width_o="903" height_o="600" src_o="http://payload.cargocollective.com/1/4/140595/1959268/Exhibition 2_o.jpg" data-mid="9719780"  border="0" align="left"/&#62;
Stationary Design inspired by the meaning of a break:

A pencilstand where a pencil is taking a break and the others are standing strong, working hard. The break transforms into beauty.

Scissors that take a break from its function 
– allows freedom of perception.

A white foldable wall that you bring where you go.
Shaped from resting arms, it gives you a break in your own space.

The tape dispenser is a symbol of a break. 
It is resting on the wall, ready for work whenever its needed.

&#60;img src="http://payload.cargocollective.com/1/4/140595/1959268/Tape Dispenser 02.jpg" width="472" height="800" width_o="472" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1959268/Tape Dispenser 02_o.jpg" data-mid="9719803"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1959268/Overview.JPG" width="531" height="800" width_o="531" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1959268/Overview_o.JPG" data-mid="9719794"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/4/140595/1959268/Front.jpg" width="531" height="800" width_o="531" height_o="800" src_o="http://payload.cargocollective.com/1/4/140595/1959268/Front_o.jpg" data-mid="9719786"  border="0" align="left"/&#62;
This is about going back to the root, design as art. Here it is all about an unreserved and philosophical approach to design, evoking ideas in Japanese way.

Welcoming random thoughts and starting off with a line of connecting words. Words become feelings, feelings become impressions, impressions become pictures and pictures become life style. Step by step a sentence is created. To find a deeper meaning in each step and to communicate the true intimate experience in the phenomenon, four sentences become one – “Caressed by the aroma of intermission”.

“Caressed by the aroma of intermission” is the absolute moment of time for yourself.

The absolute meaning of the sentence is about pause, using your time wisely. To slow down from a hectic world. Luxury for yourself. It is about the moment of your day when all focus is on you, your peacefulness, your happiness, when time stops. Though you know time will go on and something will follow you will have to go back to your everyday life – to the streets, to work, to do all those things that you are meant to do.


</description>
		
		<excerpt>Tamada Brainstorming Seminar  Stationary Design inspired by the meaning of a break:  A pencilstand where a pencil is taking a break and the others are standing...</excerpt>

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